Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover Plc (JLR), subsidiaries of Tata Motors Limited (TML), have formed an agreement to collaborate on the development of TPEM’s ‘Avinya‘ series of premium pure electric vehicles. This partnership, announced on November 2, 2023, will see TPEM leveraging JLR’s Electrified Modular Architecture (EMA) platform for the ‘Avinya’ series.The agreement includes the licensing of JLR’s EMA platform, covering various elements such as electrical architecture, electric drive unit, battery pack, and manufacturing expertise. Furthermore, an Engineering Services Agreement (ESA) will be established to assist TPEM in fulfilling the requirements for the first vehicle in the ‘Avinya’ series.
JLR’s EMA platform is slated to serve as the foundation for JLR’s upcoming mid-sized electric SUVs set for international release starting in 2025. The platform is designed to optimize interior space, comfort, and electronic architecture, offering advanced connectivity, software, and over-the-air capabilities. It will also incorporate a highly integrated propulsion system, including cutting-edge battery technology, management, and charging systems to enhance vehicle efficiency and range.
The ‘Avinya’ series, initially unveiled in 2022, aspires to redefine electric mobility by delivering a superior in-cabin experience, enhanced connectivity, advanced driver-assistance systems, performance, refinement, and safety. The collaboration with JLR on the EMA platform is expected to enhance the global competitiveness and future-proofing of the ‘Avinya’ lineup.
Anand Kulkarni, Chief Product Officer and Head of HV Programmes at TPEM, said, “Avinya stands for ‘Innovation’ and represents our vision for a new paradigm in personal mobility. Being built on an architecture that is equipped with the latest advances in new age technology, software, and artificial intelligence, Avinya will spawn a new breed of world-class EVs, with global standards in efficiency and range. We are delighted to collaborate on the EMA platform with JLR for actualizing this vision.”
Thomas Mueller, Executive Director of Product Engineering at JLR, said, “We are proud that JLR’s world-class engineering expertise, demonstrated by our EMA platform, will help accelerate TPEM’s electrification journey. This partnership is a further example of great collaboration within the Tata Group, to share value, knowledge, and deliver synergies
