PEUGEOT has announced that the latest addition to its all-electric model range, the new PEUGEOT E-308, is now open for orders, with prices starting from £40,050 OTR MRRP.
The new E-308 is PEUGEOT’s first all-electric C-segment vehicle, powered by a new electric powertrain consisting of a 115kW (156hp) electric motor and a 54kWh battery providing a range of up to 257 miles (WLTP). A heat pump is included as standard for greater efficiency and comfort.
Drivers benefit from a choice of three driving modes – Eco, Normal and Sport – whilst a “Brake” mode allows drivers to gain more miles through regeneration when the accelerator pedal is released to optimise energy recovery. With an onboard three-phase 11 kW charger included as standard, drivers can complete a full charge in 07h 20min from a 7.4kW home wallbox or 05h 46min from a 22kW accelerated public charger. Using a 100kW rapid charge, a 20-80% charge takes just 28 minutes.
The new E-308 features distinctive styling that is easily recognisable as a PEUGEOT. At the front, the new brand emblem sits proudly in the centre of the large vertical grille, while the fang-shaped daytime running lights frame the LED headlights, which are available with new Matrix LED Technology on GT trim for improved visibility at night. The rear features PEUGEOT’s distinctive three-claw light signature, while the ‘E’ badge signifies the all-electric version of the 308. A new 18-inch ‘Ottawa’ diamond cut alloy wheel has also been specifically developed for E-308 for improved aerodynamic efficiency.
Inside, the new E-308 benefits from the latest generation PEUGEOT i-Cockpit. Featuring a compact steering wheel, a fully customisable digital instrument panel (with a 3D Quartz display on GT variants), a 10-inch central touchscreen with i-Connect Advanced infotainment and customisable i-Toggles, the PEUGEOT i-Cockpit continues to set the benchmark for interior ergonomics, design and technology.
The design of the interior has been streamlined to place driver controls within easy reach for better ergonomics. Throughout the interior, space and comfort have been optimised further, allowing for 34 litres of storage, including two smartphone slots. A heated steering wheel and heated front seats are standard, while massaging front seats are available as an option. Rear passengers can make use of two USB-C sockets, phone storage and cupholders (depending on trim level).
The new E-308 features a dedicated screen within the infotainment system for drivers to monitor all aspects of the electric powertrain. This screen displays information including energy flow from the battery to the electric motor, as well as the energy recovery when the regenerative braking mode is activated. Drivers can also see information and statistics relating to energy consumption, as well as check the battery status and program a delayed charge.
Drivers also benefit from the MyPEUGEOT application, which features services dedicated to the new PEUGEOT E-308. This includes the ability to view the battery charge status, start charging remotely, schedule a charging session and program the pre-conditioning system.
Specification
The new E-308 is available with a choice of three trim levels from launch: Allure, GT and, for a limited time, First Edition.
Allure variants feature tinted rear windows, 18-inch ‘Ottawa’ alloy wheels and a chrome grille with a high-gloss black rear panel with chrome trim. Inside, Allure models gain heated front seats and a heated steering wheel. Allure variants also feature a reversing camera, 3D Connected Navigation and natural voice recognition. The new E-308 also comes as standard with the latest safety and driver assistance technology, including autonomous emergency braking and adaptive cruise control.
Building on the generous Allure specification, GT models feature Full Matrix LED Technology headlights with 3D LED taillights, a GT specific grille pattern, widened side sills for a more aggressive stance, and the PEUGEOT shield on the front wings. Inside, GT models benefit from Alcantara seats with adamite coloured stitching, embossed aluminium trim on the dashboard and door panels, eight-colour ambient lighting and aluminium door sills and pedals. GT models also add front parking sensors and a 3D digital instrument cluster.
Limited-run First Edition models feature an exclusive interior consisting of a ‘Belomka Evo’ Tri-Material Blue woven cloth with ‘Isabella’ leather effect and Mistral Alcantara, while the front headrests are embossed with the PEUGEOT logo. The E-308 First Edition is available in a choice of three colours: Okenite White, Olivine Green, and Selenium Grey.
The new E-308 hatchback is available to order from PEUGEOT Retailers or via PEUGEOT’s Buy Online platform. Buy Online allows customers to configure, finance, and order their next vehicle entirely from the comfort of their home, as well as obtain a part-exchange valuation on their current vehicle. Order books for the new PEUGEOT E-308 SW begin later in 2023.
| TRIM | OTR MRRP | Electric Range (miles) | |
| ALLURE 54kWh 156 | £40,050 | 257 | |
| GT 54kWh 156 | £42,250 | 255 | |
| FIRST EDITION 54kWh 156 | £42,080 | 255 |
